Strategy: Isaac Mostovicz
The diamond industry is billions of pounds in debt, with both prices and demand largely static. Despite the industry’s best efforts to reverse this trend, it’s possible that only a dramatic reform of...
View ArticleDiamond Prices, Self-Esteem, and Market Resilience
Sales of diamonds, at least from the consumer’s point of view, are almost uninfluenced by the world’s economy. After all, the global diamond jewelley market is very small – $60 -70Bn and it is a drop...
View ArticleEmerging nations drive demand for diamonds
Although the financial crisis had a significant impact on demand in the jewellery market, with sales in late 2008 declining to below 2005 levels, the market is now on the up again; Gem Diamonds...
View ArticleFrozen Diamond Smoke Holds Sparkling Future
News comes from the science world of a frozen smoke from diamonds, a pioneering technology that has vast potential. The “frozen smoke” is the lightest form of diamond known, and is made up of 99.8...
View ArticleLuxury on the rebound
If we needed further proof that the world’s super-rich have rebounded from the financial crisis, we need look no further than this recent article in Reuters showing that the demand for art, watches,...
View ArticleMarketing Luxury Through Digital Technologies
Luxury brands are embracing digital technologies in a bid to reach out to consumers, providing them with a virtual way of engaging with products before they purchase them. Italian designer Ermenegildo...
View ArticleThe classic rules of “exclusivity, rarity and scarcity” must be adaptable
A recent article in Marketing Week describes how the luxury goods sector, as one of the few within general retail that has endured the muted financial environment, is marketing itself to its customers....
View ArticleOnline Chinese luxury market looks set to soar in future
A recent article in China Daily reports that for the first time, the e-commerce luxury market in China has exceeded 10 billion yuan (USD 1.59 billion.) Image courtesy of Stock.XCHNG The article, citing...
View ArticleLuxury on the cheap?
A recent article in the Economist of October 27th, titled “The rise of no-name designers”, illustrates how some online companies have succeeded in creating the necessary cachet for their products...
View ArticleLuxury criteria – objective or subjective?
Six years ago, in one of my first blogs, titled: What is luxury? “The no-need need”, I introduced the reader to the six attributes of luxury as first proposed by Dubois and his colleagues. The six...
View ArticleIssamar
I am an avid reader of Issamar Ginzberg’s blog (www.issamar.com). Issamar claims that he is self-educated, which is not entirely true. Growing up as the great grandson of the Grand Rabbi of Nadvorna...
View ArticleWe are on Facebook
We are happy to announce that we opened our page on Facebook. Our Facebook page is for you. You can post whatever you wish. It is less formal and I would be delighted to comment on those posts which I...
View ArticleWhere is the Money?
Almost a year ago I published an article titled “Value for Money?” (http://www.janusthinking.com/2012/07/value-for-money/), questioning the logic of this economic axiom. I proposed instead that we...
View ArticleGroopex
I would like to introduce you to one of my clients, Groopex (http://groopex.com). Groopex is a start-up high-tech company which provides integration solutions between third party software and Web...
View ArticleWhy is my site unidirectional?
Dozens of people visit my blog every day. Thousands of them every month and many of them are new visitors. I know I attract the interest of many of you, even when I don’t know who you are....
View ArticleWhen will they ever learn?
I was at the JCK show in Las Vegas last week. The JCK show is one of the largest diamond and jewelry shows in the world and almost everyone in the diamond industry attended either as a presenter or as...
View ArticleDo you really want to see a change?
This is the second part of my previous blog and proposes a strategic marketing approach for the diamond industry. As in 2008, I was approached with an important question. It is easy to criticize, but...
View ArticleWe Need a Soul
After more than 4 years of manning the US State Department conflict diamond desk, Brad Brooks-Robin stepped down and was interviewed by JCK magazine. Apart from appreciating the very honest answers...
View ArticleIs Silicon Valley proof of a luxury rebound in the U.S.?
If the statistics found in a Wall Street Journal article published yesterday are to be believed, then Silicon Valley in California may be the signal we’ve been looking for of a return to norms in the...
View ArticleGucci versus Gucci: battle of the luxury brands
A luxury company must vigilantly protect its brand to ensure that it remains in control of its image. A company like Gucci certainly wouldn’t want other parties to misappropriate its trademark or the...
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